If you have been riding this Instagram wave, like a lot of us have, you may have been experiencing a few ups and lots of down when it come to your engagement on Instagram. Less likes and less comments on Instagram have been the norm for a few of us for quite some time, but I am here to tell you to not give up! You can get your engagement back up with a little but of elbow grease and here is how!
Post Daily Instagram Stories
Instagram stories were huge when they first came out but I feel a lot of people kind of forgot about them. Use Instagram stories to your advantage by posting throughout the day. Snaps of pretty fall leaves and coffee are always welcome. Use it as a tool for your followers to get to know you on a personal level. The more they connect with you the more they will go out of their own way to stay connected with you by checking your feed and engaging with your photos. Use every opportunity to connect with your audience. Also Instagram is now featuring stories on the explore page and you never know if yours will pop up there!
Engage with Instagram Accounts You Follow
In an effort to gain followers, we get caught up searching for new accounts to engage with in hopes of bringing them over to your team. I have been so caught up in searching for potential followers that I have been neglecting my own home feed. Instagram wants people that actually use they product for what its meant for. If you aren’t engaging with the people you follow then why would Instagram want others to engage with you. You have to be a good follower if you want your followers to be good to you! Take some time to comment and like photos of the people you follow and remember why you follow them. They produce content you want to see so take some time to enjoy it!
Engage with Instagram Accounts That Follow You
There is a very, very good chance you don’t follow back every account that follows you and that’s fine but don’t forget to take some time to show some love to the accounts that do follow you. Stop by a few and say thanks and drop a few likes. People appreciate people that appreciate them. Don’t take your followers for granted and spend some time showing them love too!
Respond to Comments
Try and respond to EVERY SINGLE COMMENT! Even if it just an emoji or a spammy comment. Every time you comment it adds to your total comments and again shows people that you care about and appreciate them. You want your follows to connect with you and a simple “Thank you!” can make all the difference!
In an effort to build our brands on Instagram don’t forget about the people that got your there, your followers. Without them you are nothing and will be going nowhere fast. Connect with your audience. The more connected they feel to you on a personal level the more they will engage with you and your content. Appreciate them and remember to be a good follower to the people that inspire you too!