WORK AND REST (WORE)

At WO•RE, we make clothes — not performance gear, not “disruptive” tech-wear, not garments with names like the “Executive Tee” or “Hustler Hoodie.” Just heavyweight tees, thick hoodies, and sweatpants that actually hold up after three washes. No gimmicks. No fake stats. No nonsense. Just well-made essentials.

But the fabric’s only half the story.

WO•RE was founded by two MBAs — one born in rural Canada, the other in China — who spent nearly a decade living and working in the US before landing back in Toronto. What started as a love for street style in NYC and Toronto turned into something bigger: a mission to build connection at a time when headlines are full of division, trade wars, and culture clashes.

We’re using clothing as a way to bridge borders — between Canada and the US, between backgrounds, between people. We believe creativity and community run deeper than politics, and that sometimes, something as simple as what you wear can say a lot about what you stand for.

You won’t find pop-ups, discount wheels, or cart recovery spam here. No algorithms telling you what you “might also like.”

If you want it, get it. If not, that’s cool too.

This means #WO•RE

ISSUE 001

CREATED ONCE.

NEVER REPEATED.

NEVER RESTOCKED.

It all began with an idea. Maybe NYC and Toronto weren’t that different. Maybe beneath the noise and sprawl, both cities ran on the same fuel - work and rest. Whatever it was, it took shape as something you could wear. Something built to last. Something that didn’t beg for attention, but earned respect.

#THISISWORE